KEY RESPONSIBILITIES & DUTIES
- Conduct key analysis and provide insight through use of the key data sources including customer performance data, customer and product finance data and customer sales conversion data.
- Translate results into clearly defined action plans to be shared broadly with the different business teams within the NewsXtend business.
- Work on multiple competing initiatives from inception to completion under rigorous deadlines in a fast-paced, dynamic environment.
- Run deep dive insights pieces as required
- Convert analytical findings into actionable insights for a variety of audiences.
- Create statistical models and technical solutions such as predictive models, segmentation, triggers and events that support and align with each digital channel (SEM, Programmatic, Social etc)
- Deploy statistical models and advise on recommendations to support the business objective
Skills and Abilities
- Experience using Google Analytics and Google Apps for Business.
- Proficient in the use of Google Adwords, Facebook Page Insights platforms
- Ability to create data visualisation dashboards in Tableau or equivalent.
- Experience in statistical modelling.
- Experience in analysing data around buying strategies for programmatic and search.
- Experience (or aptitude) to build a bid and buy model for the NewsXtend programmatic team, in the form of an algorithm built on performance data
- Experience in using Salesforce a plus.
- Strong analytical and critical thinking skills.
- Ability to collect, analyse and synthesise data in meaningful and insightful ways for the business.
- Demonstrated ability to translate web, app and customer data into actionable insights.
- Strong mathematical and statistical skills.
- Strong verbal and written communication skills.
- Ability to work with cross-functional teams.
QUALIFICATIONS AND EXPERIENCE
- Bachelor’s degree, preferably in business, marketing, mathematics, finance or related field
- At least 1-2 years’ experience in Social media related data analysis, including the use of Social Listing and Data Analytics Tools such as Tap Analytics, The Trade Desk, Acquisio, Avanser and Socialbakers.