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DIGITAL MARKETING

KMC Work Location: OFFSITE

Location: Taguig City, Metro Manila

Date Posted: 2022-11-02

Hiring Organization: KMC Solutions | XTN-93E8566

Career Category: Marketing (Digital/Traditional)

Functional overview

  • The principal focus of this position is to manage our client’s various ad campaigns involving various channels which includes but are not limited to Google and Facebook Ads.
  • Candidates will work with our onshore client team and will require coordination with Senior Marketing Specialist / Wordpress Developer who will provide guidance and training as necessary.

Duties and responsibilities

  • Monitor, manage, and optimize paid search, paid social and other online media accounts.
  • Analyze campaign performance and create reports from analytics dashboard, google and fb ads
  • Provide recommendations to improve campaign performance, after analyzing reporting data to identify areas of opportunity and utilizing conversion rate optimization tactics (i.e. A/B, split-testing etc.).
  • Work with the Marketing Analytics team on campaign analysis, which includes response tracking and campaign reporting.
  • Promote continuous creative improvement and lead programs to expected ROAS with an understanding of cost of acquisition, retention, and lifetime value.
  • Openness to performing Ad-hoc tasks may be assigned from time-to-time.
  • Ability to be flexible with working hours/shifts. Shift schedule may vary on some occasions

Minimum competencies

Strong communication skills, excellent written and verbal skills in English

Ability to multitask and willing to learn new software as needed.

Minimum qualifications

3 + of experience

College Degree Holder preferred, or should have finished at least 2nd year college.