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DIGITAL MARKETING MANAGER

KMC Work Location: ONE AYALA

Location: Makati, Metro Manila

Date Posted: 2023-08-03

Hiring Organization: KMC Solutions | XTN-8489219

Career Category: Marketing (Digital/Traditional)

Job Description
In this newly created position, you will join a team of marketing professionals helping to drive our business globally.  The digital marketing manager will play a critical role in Glass Lewis’ transition to a digital marketing environment.  The digital marketing manager will collaborate with marketing team members and other internal stakeholders to develop and execute lead generation campaigns across multiple digital channels.  The digital marketing manager’s work product will effectively position and enhance our leading global brand and directly support the annual sales goals for our institutional investor and corporate issuer market segments.  This includes demand generation for new account acquisition as well as account-based marketing to grow existing contract values.
 
The digital marketing manager will be focused on conversion rate optimization and using analytical and creative skills to generate demand using social media, online advertising, email and content marketing.
 
Key responsibilities include:
  • Create and implement digital marketing and social media campaigns to generate demand across our key institutional investor and corporate issuer audiences
  • Develop online marketing strategies and programs to promote our products and services
  • Manage current web site and lead project to create new website
  • Provide training and guidance to marketing team members on digital marketing best practices and strategies;
  • Collect data and perform analysis using this information to improve future marketing strategies and campaigns;
  • Grow and expand the company’s online presence through multiple digital channels and platforms, including Facebook, LinkedIn, X, and Instagram
  • Leverage engaging written and/or graphic content in the form of e-newsletters, web page and blog content, or social media messages
 
Requirements
  • In-depth knowledge of all forms of digital marketing
  • Successful track record in online demand generation
  • Experience with CRO and SEO
  • Experience managing successful social media campaigns, and a solid understanding of social marketing
  • Proven experience in web site design, development and management
  • Experience in working with developers and design professionals
  • Working knowledge of Wordpress
  • Data savvy with ability to analyze data, create excel reports and an understanding of Google Analytics;
  • Experience writing effective online and social media content
  • A high energy individual with a positive, pragmatic, can-do attitude
  • Excellent interpersonal, communication and writing skills and English fluency required;
  • Experience in or understanding of financial services industry a plus
  • 5-7 years related work experience
  • Degree in related field
  • Integrity and strong moral character