PAID SEARCH/PPC SPECIALIST

Functional overview

In this role, you will be required to develop strategies, and set up and manage Google Ads campaigns. You will be working with our client services, production, and creative teams to ensure we provide our clients with an unbeatable experience and fantastic results.

Duties and responsibilities

• Develop and create Google Ads strategies including Search, Display, Shopping, and YouTube channels
• Develop and implement new Google Ads and other PPC campaigns from scratch including keyword research, advertisement copywriting, landing page selection, etc
• Analyze and optimize existing Google Ads campaigns
• Monitor budgets and adjust bids as per the target goal
• Create custom PPC performance reports (mainly ROI)
• Provide landing page suggestions to increase conversions
• Delivering conversion optimization suggestions based on PPC performance
• Other duties as instructed by your manager

Minimum competencies

• Minimum of 2 years of experience with Google Ads across Search, Display, YouTube, and Shopping.
• Must have previous agency experience.
• Experience with social ads is a bonus although not required.
• Must have relevant international experience
• Excellent communication skills and professionalism
• Be working with our client services, production, and creative teams to ensure we provide our clients with an unbeatable experience and fantastic results.
• Be committed to continued training and development in Google Ads and marketing in general.
• Google AdWords certified (preferred but not required)
• Google Analytics certified (preferred but not required)
• Strong analytical skills
• High level of self-motivation and drive
• A proven track record of meeting & exceeding targets