Building Brand Resilience in Times of Crisis

Are you unsure how to manage your brand and ensure its resilience and relevance mid and post-pandemic?

In our interactive panel discussion, speakers discussed how businesses can leverage technology and social media through digital and influencer marketing to survive, adapt to the new normal, and bounce back from COVID-19.

Take away key insights on:

• The main marketing risks associated with the increasing levels of uncertainty and how businesses can overcome them to deliver strong brand awareness.
• The type of marketing efforts should businesses invest/focus on to replace offline marketing initiatives.
• How brands can establish reputation resilience to effectively connect with their target audience even during a crisis.
• Crisis strategy for freelancers.
• Preparing an effective post-crisis marketing plan.