Should You Offshore Marketing Roles?
Benefits and Examples of Offshore Marketing Teams in the Philippines and Colombia
Marketing plays a central role in brand visibility, demand generation, and customer engagement. As marketing requirements expand across channels, many organizations find it difficult to scale in-house teams efficiently due to hiring constraints, rising costs, and limited access to specialized skills.
Offshoring marketing roles to the Philippines and Colombia allows companies to build dedicated teams that support both traditional and digital marketing functions—while maintaining control over strategy, messaging, and performance.
This page explains what offshore marketing involves, why companies choose this model, and the types of roles that can be supported offshore.
What is Offshore Marketing?
Offshore marketing refers to building marketing teams outside your home market to support activities such as campaign execution, content production, performance marketing, and research.
These teams operate as an extension of your internal marketing function and follow your brand guidelines, tools, and workflows.
Offshore marketing teams in the Philippines and Colombia commonly support:
- Digital marketing execution
- Content and creative production
- Campaign coordination
- Performance tracking and reporting
- Market and competitor research
Why Should You Offshore Your Marketing (Digital & Traditional) Services?
Organisations offshore marketing roles for practical reasons:
- Difficulty hiring specialised marketing talent locally
- Rising costs of maintaining full in-house teams
- Need for flexible capacity across multiple channels
- Growing demand for execution support without increasing management overhead
The Philippines and Colombia offer established talent markets with professionals experienced in supporting international marketing teams across multiple platforms and industries.
Benefits of Offshoring Your Marketing (Digital & Traditional) Services
Offshoring marketing services can be highly beneficial for many organizations due to reduced costs, 24/7 marketing, a bigger talent pool, and more.
Cost Control
Offshoring allows companies to manage marketing staffing costs more effectively compared to onshore hiring, while maintaining consistent output and quality.
Access to Specialised Skills
Offshore teams can support SEO, paid media, content production, design, social media, and analytics—based on your specific requirements.
Operational Flexibility
Marketing teams can be scaled up or adjusted based on campaign demand without rebuilding internal hiring processes.
Faster Execution
Dedicated offshore teams can handle execution and production work, allowing in-house leaders to focus on strategy and performance.
Reduced Operational Risk
When combined with an Employer of Record model, employment, payroll, and compliance are managed locally in the Philippines and Colombia.
Book a free consultation with KMC to start saving money, enhancing the patient experience, and mitigating risk with full-service EOR and financial offshoring solutions.
Examples of Marketing Work You Can Offshore
Offshore marketing teams can support a wide range of functions, including:
- Digital campaign execution
- Content writing and editing
- Graphic and multimedia design
- SEO and SEM support
- Social media management and scheduling
- Reputation and review management
- Marketing research and reporting
These teams operate under your direction and align with your brand standards.
List of Marketing (Digital & Traditional) Roles We Can Hire for You
- Content Writer
- Graphic Designer
- Multimedia Designer
- Paid / PPC Specialist
- SEO Specialist
- Social Media Specialist
- Content Creator and many more
Whether or not the exact position you're looking for is listed above, KMC Teams is capable of recruiting professionals for any marketing role your company requires, traditional or digital.
We specialize in matching highly experienced, skilled, and culturally aligned talent with your unique needs and objectives.
KMC Teams is capable of recruiting any Marketing (Traditional or Digital) Offshore Team candidates that your company needs.
How Offshore Marketing Works with KMC Teams
- Define Scope and Requirements
Align on roles, channels, tools, and performance expectations.
- Recruit and Screen Candidates
Source marketing professionals in the Philippines or Colombia based on experience and skill requirements.
- Hire and Onboard
Employment contracts, payroll setup, and onboarding are handled locally.
- Operate and Scale
Teams receive ongoing HR and administrative support while you manage output, priorities, and results.
KMC Solutions is the Philippines’ premier Employer of Record (EOR) and flexible workspace provider, trusted by global businesses to build high-performing offshore teams with speed and full compliance.
Here’s what sets us apart:
Time-to-Hire:
2–4 weeks
Client Retention Rate:
90%+
Global Clients Served:
400+
EOR Countries:
Philippines, Vietnam, Mexico, Colombia
Talent Base Managed:
6,000+ employees
Office Locations:
30+ across 4 countries
Certifications:
ISO 27001, ISO 9001, B Corp, Great Place to Work Best, Place to Work, HR Asia Best Companies to Work
Housing Program:
CASA Co-Living for seamless relocation and retention
See What Some of Our 400+ Clients Say
Talk to KMC Teams
If you are evaluating offshore marketing roles in the Philippines or Colombia, KMC Teams can support recruitment, onboarding, employment, and compliance—so your marketing teams can operate with consistency and control.