Should You Offshore Marketing Roles? Benefits and Examples of Traditional and Digital Marketing Offshore


Marketing is essential if you want to stay competitive, but achieving that all-important ROI is difficult when in-house marketing teams cost exorbitant amounts. Plus, the talent pool for traditional marketing positions and digital marketing pros is often too small to adequately fill roles with top-performing talent.

There’s a cost-effective alternative: Marketing Outsourcing in the Philippines, a prime location for marketing talent due to the abundance of skilled English-proficient workers. This is especially true with KMC Teams on your side due to our massive pool of talent and expertise in matching candidates to your organization.

Let’s examine the benefits of marketing offshore and the roles you can fill. First, what is offshore marketing?

What is Offshore Marketing?

Marketing is a broad term that defines everything from market research to traditional advertising, digital marketing, and more. Here are some of the differences between those types of marketing:

  • Traditional Marketing: This branch of marketing uses traditional advertising including television commercials, cold calling, brochures, billboards, print ads, and other strategies to generate leads and drive sales.
  • Digital Marketing: This type of marketing is online marketing using Search Engine Optimized (SEO) content to get traffic on websites, social media marketing for brand awareness, and pay-per-click (PPC) ads to encourage sales.
  • Market Research: Knowing who buys from your company and who doesn’t as well as understanding positioning and competition can help you elevate your marketing results, which is why market research is a critical aspect that deserves mentioning.

To offshore roles marketing services simply means that you fill these types of roles with candidates in another country like the Philippines where skilled talent is plentiful, knowledgeable, and proficient in English.

Why Should You Offshore Your Marketing (Digital & Traditional) Services?

There are numerous reasons to consider offshoring traditional or digital marketing, as long as you have a reliable ally like KMC Teams to find highly skilled candidates, match them to your needs, and handle everything from compliance to payroll and more.

Maybe you are having trouble finding staff to fill your growing marketing needs, but the local talent pool is too shallow. Plus, spending too much on domestic employees can lower your bottom line and negatively impact the ROI from your marketing efforts.

That’s why marketing offshoring is such a valuable tool in your arsenal, offering a wide variety of benefits for your business.

Benefits of Offshoring Your Marketing (Digital & Traditional) Services

Offshoring marketing services can be highly beneficial for many organizations due to reduced costs, 24/7 marketing, a bigger talent pool, and more.

Reduce Costs

Offshoring marketing services can be highly beneficial for many organizations due to reduced costs, 24/7 marketing, a bigger talent pool, and more

Grow and Market 24/7

Digital marketing is a full-time game, so being able to adjust campaigns, develop content, adapt PPC ads, and more can help you beat out the competition while they’re still sleeping.

Access Global Talent Experts

Having trouble finding staff to take care of marketing services? With offshore marketing, you can expand your search by millions of skilled candidates to find the perfect fit.

Expand with Global Market Expertise

Different marketing approaches work better in different regions and countries, and offshore marketing services allow you to take advantage of this to target the right customers for your business.

Optimize Marketing with Data Analysis & Analytics

Offshoring services like KMC not only provide marketing staff, but can also match you with data analysts, market researchers, and sales pros that help you grow at a fraction of the cost.

Mitigate Risk

While offshoring Marketing (Digital & Traditional) has all these benefits, it still comes with risks like tax compliance and data security. Getting an EOR mitigates all tax and legal risks and having KMC as your partner ensures your data is secured.

Book a free consultation with KMC to start saving money, enhancing your business, and mitigating risk with full-service EOR and traditional and digital marketing offshoring solutions.

Examples of Marketing (Digital & Traditional) Jobs That You Can Offshore

With a pool of over 5 million potential candidates, KMC Teams can fill virtually any marketing or advertising role you need, but these are some of the most matched positions.

Digital Marketing

Whether you need a digital marketing strategist, web designer, or PPC ad expert, we can find reliable digital marketing pros to optimize your online campaigns.

Social Media Marketing

Improve your social media marketing with offshore talent including content creators, branding pros, market research specialists, graphic designers, and so much more.

SEO & SEM Services

Boost your search rankings and generate leads with SEO and SEM strategists, SEO content writers, and researchers to find where your customers are and how you can get them onto your website.

Marketing Specialist

There are marketing managers and specialists of all types in the Philippines ready to help your company thrive and grow at cost-effective offshore costs.

Reputation Management

A reputation manager will help you encourage positive reviews, leverage feedback, and, ultimately, elevate your reputation. This can be beneficial for long-term growth and overall marketing strategy.

List of Marketing (Digital & Traditional) Roles We Can Hire for You

  • Content Writer
  • Graphic Designer
  • Multimedia Designer
  • Paid / PPC Specialist
  • SEO Specialist
  • Social Media Specialist
  • Content Creator and many more

Whether or not the exact position you're looking for is listed above, KMC Teams is capable of recruiting professionals for any marketing role your company requires, traditional or digital.

We specialize in matching highly experienced, skilled, and culturally aligned talent with your unique needs and objectives.

Click to book a free consultation to tell us about your marketing challenges today!

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Professionals collaborating in a KMC office lounge, emphasizing teamwork and offshore staffing solutions.

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KMC is ISO-certified and is the largest Employer of Record service provider in the Philippines. Our team takes pride in providing customer-centric solutions for our clients. We commit our time and effort to build our partners’ trust. Contact our experts today, and we look forward to taking part in your company’s growth and success

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Marketing Offshoring Services in the Philippines | KMC TEAMS